Life Style
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Written by Bruce Mau.
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Since founding his Toronto-based studio in 1985, Bruce Mau has become one of the world’s most sought-after designers and has collaborated with leading architects, artists, and cultural institutions in North America and Europe. His projects include book design, exhibitions, environmental signage, corporate logo design, stage sets for dance performances, and CD and video packaging.More manifesto than monograph, Life Style is the first book to document Bruce Mau’s creative process and studio practice. Written by Mau and designed by his firm, the book is a singular album of perceptive, always thought-provoking, and often playful statements about the visual and cultural trends that influence today’s design culture. This collection of essays, observations, and personal anecdotes interspersed with project documentation manifests Mau’s unique world view and his belief that form and content are inseparable. The book’s format and organization echo his conviction that design is more than an end in and of itself; it is "not separated or segregated from life but instead is integrated with other messy flows … [it] engages directly with the world."
Mau first earned public acclaim as the designer of Zone books, a series of esoteric, visually seductive and highly praised volumes on urbanism, philosophy, and critical theory edited by Sanford Kwinter and Jonathan Crary. The first volume debuted in 1985, the same year that Mau founded his firm. Since that time Mau has maintained an ongoing collaboration with Dutch architect Rem Koolhaas and American architect Frank Gehry; devised identity programs for such institutions as the Netherlands Architecture Institute, the Andy Warhol Museum, and the Art Gallery of Ontario; worked with the Getty Research Institute on an expanding range of publications; collaborated with artist Gordon Monahan, filmmaker Michael Snow, and choreography Meg Stuart; and completed projects for Swatch, I.D. Magazine, Metropolis magazine, The Design Exchange, and dozens of other corporate clients and individuals.
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